With its internal production team at capacity, Derse recognized a need to quickly scale up its efforts during a period of high demand. Idea Tree Events was brought in by Derse to project manage the development of motion graphic creative assets along with a soundtrack to be displayed on an LED ribbon inside the entryway to their Customer Experience Center. Derse recognized the technical and agency knowledge the project would require, and looked to Idea Tree Events to oversee the chosen motion graphic artists and technical teams to move forward with a successful project.